Fifteen years building brand systems for mass-market companies across aviation, retail, health tech, and hospitality — with a UX mindset underneath every decision, not just a visual one.
Design built for broad, real-world impact — not just the portfolio review.
I'm a multidisciplinary creative based in Western North Carolina, with fifteen years of experience across agencies, in-house teams, and mass-market industries. My work is built for scale and performance — brand systems that hold up across a national retailer, a healthcare product, or a global trade show, not just a single polished piece.
My expertise spans art and creative direction, branding, UX-informed product design, print and digital campaigns, and communication design. I have strong project management instincts, genuinely enjoy mentoring other designers, and I'm currently expanding into marketing operations and AI-driven tool building alongside the creative work.
I drive the full creative vision for PBExpo, a multimillion-dollar, global-scale expo. Each year I lead the rebranding, strategy, and production of hundreds of digital, print, and environmental assets, shaping an immersive experience for a growing international audience.
PBExpo isn't just an event — it's a living brand system that needs strategic thinking, design leadership, and flawless execution at scale. I set the creative strategy, mentor and manage the design team, and collaborate with vendors and cross-functional partners on a cohesive, high-impact experience.